If your business is based in the digital world (and it really should be in the modern age), you’re probably wondering how it is you’re going to be found in the never-ending abyss of the internet and all it has to offer.
Well, if you’re internet savvy, you’ll know about a little thing called a search engine (bear with me here, I’m explaining this for the people who have literally no idea what SEO or even the internet is), these are where you search for anything that you want to find on the internet.
Now, there are a lot of pages on the internet and each and every one of them is fighting to appear at the very top when anybody searches for a term that is even vaguely relevant or similar to what they are selling.
The way that you make yourself appear higher in the search engine results is by using SEO.
Understanding How Google Works
Google has been developed over the past few decades to be the number one place to go to find what you need. Any page that is published on the world wide web has the potential to appear in Google’s search results.
Google has an index of everything that is on the internet and it is Google that decides which web pages are worthy of going into its index.
From there, an algorithm determines what a webpage is about, by analysing the words on the page, the captions of images and other aspects of the makeup of your site.
Their algorithms are very clever and can look at single words, or the page as a whole to determine what a web page is about.
After it knows what your web page is about, it then needs to decide how important it is. The main way that Google does this at the moment is with domain authority, which basically tells the search engine how important your site is on a scale of 1-100.
On Page Optimisation
The on-page optimisation of a web page is the first step that anyone should take when wanting to improve their rankings and visibility in Google.
After establishing what keywords you are going to be targeting, you need to build your content around this keyword and its variations, mainly by using your published content.
Things like title tags, SEO-friendly URLs, quality images, H2 tags, keyword rich text, responsive design, internal links, site speed, social sharing buttons and long-form content are all aspects of on-page optimisation that are imperative
Off Page Optimisation
Off page optimisation is a little trickier to get your head around and requires a lot more work and effort. Off page is where certain websites really thrive because it’s all about being popular on the internet and having people genuinely enjoy your website.
Content is king when it comes to seo and having really good content that people enjoy reading makes people more likely to share your content and get it seen, the more people that see it, the more important Google will think it is.
Backlinks are another aspect of off page which will be really important in Google’s algorithm for years to come. When a website links to another, it is basically saying that they trust that site and they think it is important. Google sees this links and awards points for having sites link to each other. Building quality backlinks is always a must.
There is new advice and tips and tricks going live about SEO on the internet every single day and it is a rather overwhelming subject to tackle. Even people who have been in the industry for years are still muddling their way through how to do it best, it’s a really tricky road to walk down.
There is so much to do when it comes to optimising your website, so take it one step at a time and don’t try to do too much all once, you’ll just end up taking on too much and messing it all up.
Have a search of my blogs for my SEO content and you’ll be taking a good step towards taking control of your optimisation.