I spend every working day viewing other people’s websites as I try and guide clients on how active their SEO content is and where and how to improve it. However, what has always surprised me most when dealing with clients is how little many website creators, individuals, and businesses know about SEO; more so, precisely what it can do for them. I decided to begin a trial period whereby I would engage every one of my clients, before we started our work together, and try to gain an overview of their knowledge and understanding of SEO techniques and its importance. The results were astounding. In some instances, most of my clients came to me because they were afraid of being the only ones to not utilize SEO procedures, despite still having no idea at this point what those processes even were!

I realized very quickly that SEO was viewed as something unapproachable and complicated – a concept only by those in the know, and this angered me. Sure, I am an SEO trained marketing advisor, and if there wasn’t such a need for my services I would not be in the role I am. But that does not mean that this subject needs to be off limits or secretive. So many people do not have the time to devote to SEO procedures, and that is where someone such as myself can take over. However, there are no trade secrets, and I decided I had heard enough and wanted to shatter this illusion.

The only way I could help such people more was to develop my own website and offer unique content that would inform and arm people with the relevant SEO knowledge in a more accessible and friendly way; hence Global Ads Post was born!