The Fundamentals of White Hat SEO

I’m pretty sure that just by mentioning that the other side of white hat SEO is black hat SEO anyone who isn’t all too clued up about these kinds of SEO practices can guess what it generally means, but I’ll just go ahead and clarify in any case. Contrary to black hat SEO (Search Engine Optimisation), white hat SEO deploys so-called ethical practices which are aimed at optimising a website for the search engines.

This basically means that you do some things to your websites, mostly focussed on the content, which would cause your website to be ranked higher up on the Google search results. I would go on about how SEO should be for trying to get ranked high on all major search engines, but let’s be honest here – there’s only one major search engine, as much as the likes of Bing and Yahoo might want to say something about that. That’s Google, so whenever we talk about Search Engine Optimisation it’s really just for Google.

This means that we have to abide by Google’s SEO standard and that’s where white hat versus black hat SEO comes into play and in fact it goes further than that because there is a little area in between where the lines are blurred. There’s actually something officially called grey hat SEO, but as suggested by the title of this post, we’re going to walk through the fundamentals of white hat SEO – SEO practices which Google approves of.

Organic Links (natural back-links)

As much as Google has tried to move away from their heavy reliance on the number of links pointing to a site as the major consideration for their awarding of ranking points, the fact remains that this does indeed make for a major factor. Recently they’ve moved towards trying to define the links as “organic” or “natural” in awarding them their quality ranking, but the truth of the matter is that if you’re going to passively rely on other publishers who have their own blogs and websites to naturally link to your content, you’re going to be left behind.

This seldom happens and so the practice of link reciprocation has seemingly made the move over from grey (or even black) hat SEO to white hat SEO.

So no, Google won’t come out and endorse back-linking as a white hat SEO practice, but it’s something you should incorporate into your white hat SEO strategy. Just make sure the content which is linking to your website is relevant, number one, and number two, that it makes sense!

Content Quality

Look, it might be taking a while for the folks over at Google to actually get it right by way of determining the parameters with which to measure the content quality they speak of when ranking pages, but they’ll get there eventually and when they do, you don’t want to be left behind. All you have to do is make sure everything you publish is aimed at giving the user a good experience and that includes updating your content so that it stays “fresh.”

Latest Posts

Featured

Addressing Existentialism

In asking about the meaning of life, a person is usually asking about a kind of cosmic meaning, although they …

Big Companies and Corporations

Health and safety concerns for P&O Ferries

P&O, one of the UK’s most famous transportation companies and a favourite of British holidaymakers who make the journey between …

Business Topics

How To Find Best Demand Generation Agency-A 5 Point Checklist

It’s hard to argue with the fact that demand generation strategy development can be difficult for SMEs. This requires specialized …

Big Companies and Corporations

The benefits of using printed custom tote bags in your stores

Tote bags have long been enjoyed for their versatility, and they are now ubiquitous. If you walk to work, through …

Business Topics

What is the difference between Office 365 and Microsoft 365?

In the past two years there have been changes made to the products that Microsoft have been providing, and in …

calculator, calculation, insurance-385506.jpg
Investment Tips

Spanish stocks listed in futures and options

The IBEX 35 Index is a market index designed to measure the performance of the top 35 companies listed in …

Marketing tips

Learn how to promote your business like the professionals

Business Topics

Stay up to date with the latest business news and advice

Say hello

Looking for a consultant? Let's talk
Follow me on Twitter

Never let anybody tell you that you cannot make money from working online. If you can identify a market, go for it and prove them wrong!

Having worked in the online advertising industry for over a decade, I still learn new things and grow with every day.

Thinking about whether a series of How to Blog Posts would be appropriate for the Global Ads Post website. Would love your views.

How many of you employ the services of an SEO writer? Do you feel such a role is vital now to take your website further?

What did we ever do before Google came along? I lose count of how many times in a day I refer to it for further information!

Load More...
Scroll to Top