Creating and nurturing client relationships is crucial when it comes to building a successful agency no matter what industry you operate in. When you are early in the relationship, standing out from other competitors is essential to avoid a loss in business.
One of the ways that you can make your agency appear different is through offering service touches that your rivals do not. Keep on reading to discover how a paper parcel packaged with ribbon and a personal visit can help increase your client retention in the long run.
- Include physical branded items with documents as added touches
If you operate in the digital field as many agencies do, one of the ways you can make yourself stand out is through physical documentation. If you are conducting a piece of research for a client, sending it, either in person or through the mail is something not many competitors will be doing. Wrapping it with quality materials and perhaps branded paper printed ribbons
- Make the effort to visit clients for meetings person to person
On top of important documentation wrapped in your businesses branded printed ribbon, in-person visits are also a great way to show clients that you care about them. You can discuss through issues that they may feel uncomfortable sharing through other mediums. Even if clients are located somewhat further afield, semi-regular or quarterly visits are especially effective in building up professional relationships.
- Include personable newsletters, and perhaps some physical ones too
Many businesses who have a strong marketing presence also operate digital newsletters. These are good for disseminating information to your clients and keeping them up to date with any new developments in the business. However, one special touch that you could include for more important clients is a printed newsletter. This can add an extra touch that can put you in the front of a client’s mind. Including client gifts wrapped in some printed ribbon is also a good way to make your clients feel valued.
- Interact with their blog and social media
Sometimes agencies can get wrapped up in the work they are performing for the client that they forget to take part in the supporting activities that can help to build the relationship over time. One of the ways that you can help clients is through interacting with their blogs and social media posts. Not only will this help them build a following through higher engagement, but it also shows that you as a business are engaged in what your clients are doing.
Make sure you invest in quality materials to maximise your businesses perceived quality
Having elements of your branding that clients can touch is only a good idea if you are going to invest in quality materials. If you are sending documents make sure you invest in quality printed ribbon for the packages so you clients view you as professional. You can do this by getting in touch with a company that can print high-quality designs on a variety of different products.
