Creating and nurturing client relationships is crucial when
it comes to building a successful agency no matter what industry you operate
in. When you are early in the relationship, standing out from other competitors
is essential to avoid a loss in business.
One of the ways that
you can make your agency
appear different is through offering service touches that your rivals do not.
Keep on reading to discover how a paper parcel packaged with ribbon and a
personal visit can help increase your client retention in the long run.
- Include physical branded items with documents as added touches
If you operate in the digital field as many agencies do,
one of the ways you can make yourself stand out is through physical
documentation. If you are conducting a piece of research for a client, sending
it, either in person or through the mail is something not many competitors will
be doing. Wrapping it with quality materials and perhaps branded paper printed
the effort to visit clients for meetings person to person
On top of important documentation wrapped in your
businesses branded printed ribbon, in-person visits are also a great way to
show clients that you care about them. You can discuss through issues that they
may feel uncomfortable sharing through other mediums. Even if clients are
located somewhat further afield, semi-regular or quarterly visits are
especially effective in building up professional relationships.
personable newsletters, and perhaps some physical ones too
Many businesses who have a strong marketing presence also operate
digital newsletters. These are good for disseminating information to your
clients and keeping them up to date with any new developments in the business.
However, one special touch that you could include for more important clients is
a printed newsletter. This can add an extra touch that can put you in the front
of a client’s mind. Including client gifts wrapped in some printed ribbon is
also a good way to make your clients feel valued.
with their blog and social media
Sometimes agencies can get wrapped up in the work they are
performing for the client that they forget to take part in the supporting
activities that can help to build the relationship over time. One of the ways
that you can help clients is through interacting with their blogs and social
media posts. Not only will this help them build a following through higher
engagement, but it also shows that you as a business are engaged in what your
clients are doing.
Make sure you invest in quality materials to maximise your
businesses perceived quality
Having elements of your branding that clients can touch is
only a good idea if you are going to invest in quality materials. If you are
sending documents make sure you invest in quality
printed ribbon for
the packages so you clients view you as professional. You can do this by
getting in touch with a company that can print high-quality designs on a
variety of different products.