If you think that the dotcom bubble burst completely in and around the turn of the century/millennium, then you’re clearly unaware of the ongoing neo dotcom bubble which just somehow seems to be getting bigger and bigger with the passage of time. The beast keeps on getting fed, mostly by people who are looking for a quick buck and unfortunately some of these people are beyond the point of desperation.
The on-going digital gold rush
The neo dotcom bubble is in most part driven by an on-going gold rush of the digital kind in which the average internet user is being led on a hunt for riches. Stories of how people have found their fortunes in the digital space are being recycled and packaged into what are sold as opportunities for online wealth creation, only for the sellers of those dreams to make all the money. Every single day there’s a new concept, secret, method or system which is claimed to be the next big thing since the internet itself and the buying cycle continues.
I suppose there will always be a market for the digital gold rush and the digital gold rush seems like it’s going to go on for as long as the internet itself continues to exist. There will always be people seeking to make lots of easy money very quickly (i.e. buying some e-book that will show them the secret to big, fast riches) and there will always be people actually getting rich off this desire by purporting to be the providers of the solutions to this need or desire.
Multi-level and network marketing gone rogue
Multi-level marketing and network marketing aren’t bad concepts in themselves, which is why they will never really be completely shunned. What is bad however are some of the things people do and disguise those shady dealings as multi-level marketing or network marketing. Basically they either don’t have a product to sell at all or the products and services they sell within a network marketing structure are utterly useless to say the very least.
So to put it bluntly, most of the opportunities for wealth creation online are nothing more than pyramid schemes. Their fire keeps getting fuelled by new hopefuls who come into existence in their masses as well as by that instinct in internet users to perhaps just take a chance and maybe see if things work out.
Multi-level marketing has been given a bad name in the online money-making world, so too network marketing because of what people actually do under the guise of what are otherwise very legitimate marketing and sales channels.
The age of the online training course
There are a lot of gurus, experts and coaches these days who create courses and then just try to sell spots at their webinars, seminars, etc…It’s pretty much the age of the training course and anyone who has a word processor or a decent camera with which to shoot videos creates their own training course and sells memberships.
This is not to say that none of these are legitimate or valuable, but most of them certainly aren’t worth spending the money you’d be spending on them.