2018 will be quite an eventful year for social media platforms. As our favorite platforms are changing and evolving, it is difficult to find something new in the market. These large platforms are growing at a very fast pace, diminishing boundaries in content styles. At the same time, new social media networks have almost stopped functioning. There hasn’t been an alternative to Facebook yet and the millennials could be tired of Facebook as well. Will that bring about major changes in the world of social media? Let’s learn.
Instagram stories will win, again
When Snapchat brought the ‘story’ feature to the world, it creates some ripples. However, Facebook copied the feature into Facebook app, Messenger app, Instagram and even WhatsApp. The largest collective success was definitely Instagram. With a huge audience network, this platform has already crossed 20 million views per day for stories, which is much higher than Snapchat. This means that individuals and businesses that want to gain better exposure online should go to Instagram and use the stories feature specifically to connect with their audience. It also means that you will have to create a lot more content for this platform than usual.
Organic will lose to paid exposure
Organic exposure will now become a thing of the past. As we mentioned before, our social media platforms are evolving and so are their algorithms. Now, they don’t support too much organic growth. Instead, they want users to opt for pay-for-play methods, especially when trying to grown an audience. You will have to burn cash and experiment with several different campaigns before you find the right one that works for your business.
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Facebook will grow older
As the largest social network of them all is changing, the audience on this platform is also changing. The kids who posted everything they felt on Facebook are now becoming parents. There is a large-scale migration of the older generation on this platform. This has two results. First, the younger generation is finding better, quicker and more exciting options elsewhere. Second, there is a large, untapped older generation that can be used effectively for ads. This is one of the hardest to target customer segments and now they are all online on Facebook, waiting to be exposed to ads based on their interests.
No new social media will rise
Facebook, Twitter, Instagram, Snapchat and Pinterest have currently taken up all the space on the internet. There is no emerging star that could garner as much attention from the audience. Smaller apps exist but they fail to provide the benefits of the big 5 of social networking. Overall, we won’t see anything new this year as well.
Are you ready to tap into the trends and make 2018 the best year for your social media till date?
