popularity of paper bags has shot through the roof recently with more being
done to encourage their use on towns and districts across the globe. This
popularity has increased the potential of the paper bag as a marketing tool.
Indeed, if you want your store to be viewed as environmentally sustainable, it is becoming less of a choice and more of a requirement
that you adopt paper bags in your shops. Here are some of the different ways
that custom printed paper bags can be used to convey your brand to your
- They give your customer something in addition to the
product offering for customers concerns more than just the item that they buy,
it includes the service you give them, the online service they receive and even
the bag they use to carry their new purchase home in. If you give your
customers a strong printed bag with an interesting design, they will likely use
it again in the future. This links onto our second point.
- They can help you reach a new audience (with the right
new audiences is a crucial part of business, and not only will good quality
custom printed bags help in your retention marketing, but they may also help
you increase the number of visitors to your physical store. If you invest in
quality designs, associates of your customers may notice your bag, and create
an impression for your brand.
top tip is to incorporate your store’s location on your bag, that way if your
customers are tourists when they take their bag home it may generate some
interest based on their visit to another area. Equally, if you have good
branding on your printed bag,
and your customers keep it, it will increase the likelihood of them coming back
to the store in the future.
- They allow you to strengthen your overall brand identity
the overall branding of your business right concerns more than just getting
some logos on some pens and stickers. Incorporating logos and branding onto
your shop’s bags will be bringing the branding into part of the overall service
offering. Matching this up with your digital presence online will then help to
contribute to a holistic marketing and branding strategy.
Find a supplier who offers a lot of choice
in the custom printed bags
you are getting creative with your branding team and developing a design for
your bag, you do not want to be limited by the number of colours or shapes you
can choose from. With this in mind, we recommend finding a custom printed bag
manufacturer who uses a variety of printing techniques to increase the chances
of you creating the perfect design you have in your mind.