Why your retail business needs to invest in the design of your paper bags

It is no secret that retailers are having a tough time at the moment, however, this does present good opportunities for businesses looking to make their store stand out in the market. If you offer goods to customers, the baggage that you use can often mean the difference between an average one-off purchase and a repeat customer that pays off dividends in the long run. Keep reading to discover some of the benefits that your business may see if you invest a little more time and money into the design of your printed paper bags.

  • Make your branding stand out against competitors

If you have set up shop on a crowded high street, making your business stand out can be a big challenge and often the different be between a sale and a miss. One of the ways that you can help to give your business an identity in the mind of customers is through your branding on printed paper bags. If you purchase high-quality paper bags, the printed design on them can really make them stand out against competitors who may be using tired paper bags or, heaven forbid, single-use plastic ones.

  • Use humour to appeal to customers through your paper bag brand

This can be a tricky one to implement, in part as it may not line up with the overall branding for your store, and in part, because it can be tricky to implement. Incorporating humour on your printed paper bags design may help make it resonate with customers and encourage more reuse in the future.

  • It creates a product that consumers will use again in the future

The third great benefit of a well-printed paper bag is the added potential for it to be reused by customers in the near future. Bags from high-end shops like Selfridges and Harrods have become fashion items in themselves; this is due in part to the prestige of their stores but also the high-quality printing on the bags themselves. If these bags are reused by customers it not only increases the chance of them returning soon, it also promotes greater brand awareness.

  • You can get use the design of them in your promotion strategy

The fourth and final great benefit of printed paper bags is the potential for them to be changed in the future to match up with potential sales and different promotions. This gives you the chance to add some fresh designs to your printed paper bags and you can also incorporate discounts and sales into the bag’s design.

Ensure you use the correct printing type on your paper bags

Whilst many think of printing on paper bags as a simple process, there are in fact many different ways to get your design onto a high-quality paper bag. Try and find a supplier that can recommend the best printing method to adopt based on the design you are going for. For example, if you are printing a reflective design it may require a different printing method to a more matte design.