If you regularly need to send out orders in boxes, you’re probably using generic brown ones to save money, but you should really be using your own branded boxes instead.
Here are just five reasons why it’s a good idea.
The most obvious benefit is also the most compelling: advertising. When you brand packaging with your business name, colours, and design, you’re essentially creating a miniature billboard. Whether it’s going through the mail depot, being delivered to the buyer, or being passed on as a present, everyone who encounters that box is going to be exposed to your branding.
It’s worth remembering that plenty of people receive lots of orders at once, and that generic boxes tend to all blend together. When your box is just another generic brown number, it isn’t going to attract too much attention. If you brand it to stand out, people are going to start getting excited from the second they spot it among their pile of mail.
3. Sign of Quality
If you received a package from a big company like ASOS or Amazon, you’d probably be a little chagrined if the packaging was generic instead of branded. That’s because you expect successful businesses to go the extra mile. By branding your own packaging boxes, that’s the exact message you’ll be sending to your customers.
You might be telling yourself that the jump from generic boxes to branded boxes isn’t one you can afford, but that’s not necessarily the case. It’s easy to assume that tastefully printed boxes are expensive, but larger orders don’t wind up that much higher than you might pay for a set of unbranded boxes.
5. Custom Size
When people talk about branded boxes, they’re usually referring to how those boxes look. After all, the most eye-catching thing about a branded box is its unique design. However, it’s also worth remembering that branding your own boxes usually means the freedom to decide on size and shape, which means you’ll be able to perfectly fit the box’s dimensions around what will need to go inside it.