If you regularly need to send out orders in
boxes, you’re probably using generic brown ones to save money, but you should
really be using your own branded boxes instead.
Here are just five reasons why it’s a good
The most obvious benefit is also the most
compelling: advertising. When you brand packaging with your business name,
colours, and design, you’re essentially creating a miniature billboard. Whether
it’s going through the mail depot, being delivered to the buyer, or being passed
on as a present, everyone who encounters that box is going to be exposed to
It’s worth remembering that plenty of
people receive lots of orders at once, and that generic boxes tend to all blend
together. When your box is just another generic brown number, it isn’t going to
attract too much attention. If you brand it to stand out, people are going to
start getting excited from the second they spot it among their pile of mail.
If you received a package from a big
company like ASOS or Amazon, you’d probably be a little chagrined if the
packaging was generic instead of branded. That’s because you expect successful
businesses to go the extra mile. By branding your own packaging boxes, that’s
the exact message you’ll be sending to your customers.
You might be telling yourself that the jump
from generic boxes to branded boxes isn’t one you can afford, but that’s not
necessarily the case. It’s easy to assume that tastefully printed boxes are
expensive, but larger orders don’t wind up that much higher than you might pay
for a set of unbranded boxes.
When people talk about branded boxes,
they’re usually referring to how those boxes look. After all, the most
eye-catching thing about a branded box is its unique design. However, it’s also
worth remembering that branding your own
boxes usually means the freedom to decide on size and shape, which
means you’ll be able to perfectly fit the box’s dimensions around what will
need to go inside it.